Why VIA?
VIA means "through" or "by way of", and that's exactly what we do.
We are the gateway through which brands connect with sports properties, governments engage communities, and African talent reaches global audiences.
Founded by former Kenya Morans captain Joseph Situma Khaemba, VIA Sports and Entertainment connects global brands and governments with high-impact opportunities across African sports markets.
Our team includes former athletes who understand the game from the inside, alongside professionals with backgrounds in government relations, finance, sports law, logistics, and education.
Our Approach
This multidisciplinary approach allows us to navigate complex partnerships across sectors, from corporate sponsorships and talent development to government sports diplomacy initiatives and institutional collaborations.
We don't just broker deals. We build partnerships that advance African sports while delivering measurable value to our clients. Whether you're a sports property seeking investment, a brand looking for authentic engagement, or a government agency pursuing sports-for-development initiatives, we connect the right people with the right opportunities.
Our Focus
Strategic partnerships and sponsorship activation.
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Talent identification and athlete development.
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Government and institutional relations.
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Business development and acquisitions across the sports value chain.
Our Market
Africa and international markets, with deep expertise in East African sports ecosystems and strong connections across federations, government agencies, and global brands.