Regina Wabuko is a strategic communications and brand storytelling professional with experience across African media, technology, and development sectors.

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She specialises in narrative positioning, partnership communications, and multi-channel visibility strategies that strengthen institutional credibility and audience engagement.

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Regina has led high-impact campaigns and major events, including serving as Project Manager for the Magical Kenya Open in collaboration with DP World and leading the Agnes Tirop Conference in partnership with Kenya's Ministry of Sports. Her work focuses on aligning storytelling with organisational values, building strong brand presence, and positioning institutions for regional and global relevance.

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At VIA, Regina leads the communications function, shaping how the organisation tells its story across platforms and stakeholders, driving visibility, deepening partnerships, and ensuring that VIA's voice reflects its mission and impact.